Consumer Behavior & Marketing Communication (Record no. 12572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00330nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230726s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neeraj, S.R. & Kumar, N. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behavior & Marketing Communication |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | HPH |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 609 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Bill No. | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Management Library | Management Library | 26/07/2023 | Bansal Book Distributors | 360.00 | 658.87 NEE | 97104 | 26/07/2023 | 26/07/2023 | Reference Book | 5263 | 251 | 44916 | ||||
| Management | Management Library | Management Library | 26/07/2023 | Bansal Book Distributors | 658.87 NEE | 97105 | 26/07/2023 | 26/07/2023 | Stack Book | 5264 | 251 | 44916 |